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This podcast covers research published in the Journal of International Business Studies (JIBS), Journal of International Business Policy (JIBP), and AIB Insights. The episodes are either (a) NotebookLM generated podcasts for select journal articles of significance, or (b) audio recordings for some of the AIB Journals Webinars. Video recordings of the webinars can be found on our Youtube channel at: https://www.youtube.com/@AIBWorld . For information on all upcoming AIB events, both online and in-person please visit our Event Calendar at: https://www.aib.world/events/ For the articles, please visit the journal homepages at http://jibs.net for JIBS, http://jibp.net/ for JIBP, and https://insights.aib.world/ for AIB Insights.
Episodes
Sunday Jun 15, 2025
Sunday Jun 15, 2025
This podcast explores how the concept of "foreignness" impacts the performance of Hollywood movies in China, revealing that a moderate level of foreignness in movie posters leads to better box office sales. Using advanced analysis techniques, the podcast shows that while poster foreignness significantly influences audience appeal, the same is not true for movie synopses. Ultimately, managing foreignness effectively can enhance a film's success in international markets.
Citation: Gu, Q.C., Wang, Y. & Zhang, J. 2025. Foreignness as a double-edged sword for internationalizing cultural goods: deep learning–based semiotic analysis of Hollywood movies in China. Journal of International Business Studies.
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