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This podcast covers research published in the Journal of International Business Studies (JIBS), Journal of International Business Policy (JIBP), and AIB Insights. The episodes are either (a) NotebookLM generated podcasts for select journal articles of significance, or (b) audio recordings for some of the AIB Journals Webinars. Video recordings of the webinars can be found on our Youtube channel at: https://www.youtube.com/@AIBWorld . For information on all upcoming AIB events, both online and in-person please visit our Event Calendar at: https://www.aib.world/events/ For the articles, please visit the journal homepages at http://jibs.net for JIBS, http://jibp.net/ for JIBP, and https://insights.aib.world/ for AIB Insights.
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4 min
Meet the "Leaping Multinationals", a new breed of companies like Shein and Transsion that conquer global markets while staying completely invisible in their own home countries. Driven by fierce domestic competition and a knack for extreme localization, these firms skip the traditional "home-first" playbook to find riches in underserved regions like Africa or Southeast Asia. This episode uncovers their secret four-stage strategy for turning "foreignness" into a competitive edge on the world stage.
Citation: Pangarkar, N., & Jain, N. K. (2026). Leaping Multinationals: A New Breed? AIB Insights. https://doi.org/10.46697/001c.157599.
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